Celebrating St. Patricks Eve with Jameson Irish Whiskey
Experience the excitement of St. Patricks Eve with Jameson Irish Whiskey as they introduce a new holiday and campaign to kick off the celebrations.
Introducing St. Patricks Eve
In a bold move to shake up the traditional St. Patricks Day celebrations, Jameson Irish Whiskey, a renowned brand under Pernod Ricard, has unveiled an innovative marketing push. This week, the whiskey giant announced the arrival of St. Patricks Eve, a fresh holiday set to unfold on Saturday, March 16, just a day before the classic St. Patricks Day on March 17. The unveiling took place amidst much anticipation, as per a recent press release.
Revolutionizing Celebration Plans
To entice revelers to shift their merrymaking to Saturday, Jameson has orchestrated an experiential extravaganza in the heart of New York. The centerpiece of this grand affair will be the iconic drop of the Times Square Ball, a spectacle that promises to captivate attendees and set the tone for a night of jubilation. Not limiting the festivities to the Big Apple, the brand has also outlined plans to extend its reach to other bustling metropolises.
A Star-Studded Affair
Adding a touch of star power to the St. Patricks Eve festivities, Jameson has roped in none other than the dynamic duo of Colin Jost and Michael Che from 'Saturday Night Live'. This collaboration with the celebrated comedians marks a significant milestone as they join forces for a brand partnership for the first time. The comedic pair is slated to helm the Times Square event, promising a night filled with laughter and joy.
