Twitch CEO Dan Clancy expresses his enthusiasm for xQc, who recently secured a groundbreaking $100 million contract with competitive streaming service Kick. Despite Twitch's longstanding dominance in the streaming industry, rival platforms are willing to offer substantial sums of money to entice top streamers. xQc's deal with Kick is unprecedented in its magnitude. Interestingly, Kick's decision to allow xQc to continue streaming on Twitch has not appeared to disrupt the platform.
xQc, whose real name is Felix Lengyel, personally announced the deal on June 16. The agreement is reported to be worth up to $100 million, with $70 million comprising the base pay for two years of streaming and the remainder contingent on performance-based incentives. While xQc mentioned that Kick will grant him the opportunity to explore new possibilities, he did not elaborate on specific ideas. Importantly, the Kick deal is nonexclusive, allowing xQc to maintain his presence on Twitch as long as he fulfills the obligations outlined in his contract.
When asked about his opinion on xQc's deal, CEO Clancy surprisingly responded with positivity. He expressed excitement for the streamer, explaining that Kick would offer xQc the opportunity to explore content that Twitch's policies would not permit. Clancy's perspective suggests that he believes xQc will continue to return to Twitch while utilizing Kick as a platform for experimenting with different types of content. Despite the significant amount of money paid to xQc, Clancy does not view Kick as a threat.
Clancy's support for streamers finding platforms that meet their specific needs is evident. He highlights an example of a streamer who chose YouTube to pursue a wrestling match. According to Clancy, it is important for streamers to have the freedom to explore and determine the most suitable platform for their content. This demonstrates Clancy's understanding that Twitch cannot cater to every streamer's preferences and that multiple streaming platforms with distinct purposes are beneficial for the streaming community.
Despite the pressure Clancy faces to continuously expand Twitch, his comments come as a surprise. This is not just any streamer on Twitch, but xQc, who has frequently held the top streaming position on the platform. However, it would be counterproductive to resent xQc for not exclusively streaming on Twitch. After all, Twitch has previously supported streamers who also have followings on OnlyFans.
Now, Twitch viewers had hoped for measures to avoid future departures like xQc's. However, Clancy's statements suggest that no such changes are planned. Nevertheless, Twitch streamers can now feel more assured in pursuing deals with other platforms, all the while knowing they still have a place on Twitch. This is particularly beneficial for streamers like xQc. As for whether this is the optimal strategy for Twitch in the long term, only time will tell.