Boost Your Fitness Routine with GNC's March Madness Collaboration

GNC Partners with Team Whistle for "No Days Off" YouTube Series

Health and wellness brand GNC will be featured in an upcoming episode of Team Whistle’s "No Days Off" YouTube series, exclusively shared on Our Website. This partnership with the sports and entertainment company is perfectly timed to coincide with March Madness.

The upcoming episode on March 13 will showcase Armando Bacot, a college basketball star and forward for the North Carolina Tar Heels, endorsing GNC’s Pro Performance products as part of his post-workout routine.

To reach a wider audience, short and engaging social segments will be shared on platforms like TikTok, Instagram, Facebook Reels, Snapchat, and YouTube Shorts. This collaboration with Team Whistle allows GNC to leverage the excitement surrounding sports.

GNC Partners with Team Whistle for March Madness

GNC is positioning itself as the top choice for sports nutrition during the March Madness basketball tournament through a collaboration with Team Whistle. Alongside GNC, other brands like Marriott Bonvoy and the new Gatorade Water have also leveraged the popularity of this college sporting event to connect with consumers.

GNC is featured in the popular series "No Days Off," which has accumulated an impressive 7.1 billion views worldwide. This collaboration can help GNC connect with both athletes and sports fans, as well as digitally savvy consumers. In the upcoming episode on March 13, North Carolina Tar Heels' Bacot will be showcased as he hits the gym to train, highlighting GNC's Pro Performance offerings. The goal is to show how GNC's products can enhance the daily lives of athletes, regardless of their sport or skill level, as stated by Lauren Mannetti, GNC's vice president of marketing.

To further engage with consumers, additional content featuring Bacot will be shared on social media. In the "My Top Five" segment, Bacot shares his top five products from GNC that help him meet his daily protein goals. In the "Day in the Life" segment, Bacot gives viewers a glimpse into his daily routine while explaining how GNC products play a key role in optimizing his performance.

Hanna Work, director of brand partnerships at Team Whistle, shared that their expertise lies in creating social content that resonates during major cultural events like March Madness. They focus on connecting brands with relevant talent, such as Armando Bacot, and seamlessly integrating the brand's core product and messaging into their storylines.

Team Whistle, a DAZN Group company, has collaborated with various marketers in addition to GNC. For instance, they partnered with dishwasher detergent brand Finish in January for two culinary face-off episodes of their "Home Team" series before Super Bowl LVIII. In December, Team Whistle worked with State Farm to promote the insurance company's Personal Price Plan through their "Home Team" series. They also teamed up with DirecTV Stream for a social media takeover prior to football season.

Editor's P/S:

This article highlights a strategic collaboration between GNC and Team Whistle to engage with consumers during March Madness. Through the popular "No Days Off" YouTube series, GNC showcases its Pro Performance products with the endorsement of college basketball star Armando Bacot. This partnership leverages the excitement and reach of the tournament, aligning GNC with both athletes and sports enthusiasts.

GNC's integration with Team Whistle's content is well-executed, providing valuable information and entertainment for viewers. The "My Top Five" and "Day in the Life" segments offer insights into Bacot's training and recovery regimen, emphasizing GNC's role in supporting his athletic performance. Additionally, the partnership extends to other social media platforms, amplifying GNC's message across multiple channels. Overall, this collaboration is a successful example of brand activation that resonates with the target audience during a major cultural event. target audiences, leveraging the power of sports to connect with consumers on a personal level.