Behind-the-Scenes Drama: How Robbie & Gerwig Convinced Mattel Exec to Embrace Game-Changing Barbie Scene

One Mattel executive had a problem with a scene in Barbie, leading him to fly to the film's set and argue with Margot Robbie and Greta Gerwig. However, the star and director duo managed to change his mind. Barbie, based on the iconic Mattel toy line, stars Robbie as the titular doll who embarks on a dangerous adventure in the Real World after leaving Barbie Land. Contrary to expectations, the movie is not just for kids and includes mature humor, as revealed by its trailers and PG-13 rating. In a new Time cover story on the film, it is revealed that Mattel COO Richard Dickson expressed concern about a scene deviating from the brand's image. He flew from London to the film's set to voice his opinion but was convinced otherwise after witnessing Margot and Gerwig perform the scene. Given the film's approach to the doll and its connection to modern feminism, Dickson's reaction is not surprising. Comments from Robbie and co-star Hari Neff can be found below.

Robbie lamented, "The nuances and delivery are lacking when you see it on the page."

Neff anticipated that the project would address the intriguing, yet potentially sensitive aspects of Barbie. She pondered, "The modern feminism movement and the promotion of body positivity raise concerns about how Barbie can align with these ideals."

How The Barbie Movie Can Push The Envelope

The trailer for Barbie states that the movie appeals not only to Barbie enthusiasts but also to those who have a dislike for the doll. This indicates that the movie acknowledges the existence of a significant number of people who don't favor Barbie and promises to cater to them as well. This demonstrates the film's meta and emotionally intricate approach, which is evident in Gerwig and co-screenwriter Noah Baumbach's overall vision.

One might assume that a movie centered around Barbie would be relatively conventional, especially considering that Mattel is involved in its production. However, the trailers suggest that the film delves into profound emotional and existential themes. For instance, Robbie's portrayal of Barbie depicts her being exiled from Barbie Land because she dares to question her own existence, an act that deviates from the expected behavior of other Barbies. As she embarks on her adventures in the Real World, the film can delve into the ambiguous area between being a doll and being human.

The movie's meta approach is demonstrated by the inclusion of Mattel as a character within the film. Will Ferrell portrays the CEO of the company, who is depicted as the primary antagonist, as evident in the trailers. It is uncertain how well Barbie will be received by audiences upon its release next month. However, the involvement of a Mattel executive expressing concern about a particular scene adds an extra level of excitement to the project.