Barbie Shatters 15-Year-Old Studio Record, Leaving Even Nolan Movies in the Dust

Summary

The film, produced by Warner Bros., achieved an unprecedented Monday performance, amassing an impressive $26 million in revenue.

Barbie's success at the box office has exceeded The Dark Knight's previous record of $24.6 million. Directed by Greta Gerwig and starring Margot Robbie as the iconic Mattel doll, Barbie has become a major blockbuster film. It recently broke a box office record previously held by one of Christopher Nolan's beloved movies. The story follows Barbie's adventure as she departs from Barbie Land and enters the Real World.

Now, in the wake of the movie's premiere in cinemas, Variety has revealed that Barbie's box office success has surpassed a longstanding record previously held by Nolan's The Dark Knight for an impressive 15 years. Greta Gerwig's film has achieved the highest Monday performance at the box office for any Warner Bros. production, amassing an astounding $26 million. This phenomenal achievement has surpassed The Dark Knight's previous record of $24.6 million, which does not take inflation into account.

Why Barbie Has Been Such A Big Success

The buzz surrounding a film adaptation of a globally renowned and easily identifiable toy would naturally generate substantial excitement. However, the triumph of Barbie in terms of box office performance would be incomplete without acknowledging the "Barbenheimer" phenomenon. With the simultaneous release of Barbie and Christopher Nolan's Oppenheimer announced, both movies found themselves in a fierce competition.

Warner Bros. has witnessed a remarkable turn of events with the competition between the two movies, resulting in a surprising celebration. A large number of moviegoers eagerly bought tickets for a Barbie and Oppenheimer double feature, despite the stark contrast between the two. Initially, there were concerns that the viral nature of Barbenheimer may have inflated box office projections, but the opposite turned out to be true upon their release last week. Both films exceeded expectations by a significant margin, with Barbie setting a record-breaking opening for a female director at $377 million worldwide.

While the viral component played a role in the success, it alone would not have been sufficient to propel Gerwig's film to such impressive box office heights. The combined star power of Robbie and co-star Ryan Gosling undoubtedly contributed, along with the overwhelmingly positive early reviews for Barbie. The upcoming weeks will determine if Barbie sustains its success, but it is evident that the film has already achieved tremendous triumph for Warner Bros.

Source: Variety