Barbie Movie Shatters Box Office Records, Revealing Exciting Digital Release Date

Summary

Barbie, the film adaptation of the iconic Mattel doll, will be released on digital platforms on September 5 and is already available to pre-order on Amazon.

The movie's announcement of its digital release comes as it continues to reign at the box office, captivating audiences worldwide. Barbie has recently exceeded $1 billion in box office earnings and possesses all the necessary elements for a triumphant experience when viewed from the comfort of home.

Barbie's dominance at the box office persists, and it has come to light that the digital release of the film is imminent. Greta Gerwig directs this adaptation of the legendary Mattel doll, with Margot Robbie leading the cast. This Warner Bros. production has resonated with both audiences and critics, achieving remarkable success by surpassing the $1 billion mark at the box office.

Note: The original fragment was already well-written and did not require extensive changes. However, a few minor adjustments were made to enhance readability and flow.

Variety reports that Barbie is set to debut on digital platforms on September 5, just under a month from now. The movie can already be pre-ordered on Amazon for $19.99.

This announcement of the digital release comes as Barbie continues to achieve impressive milestones at the box office, accumulating a global revenue of $1.191 billion and still counting.

Will Barbie Be A Success At Home?

As a movie based on one of the most popular children's toys ever, Barbie had a good chance of success. However, the "Barbenheimer" phenomenon created essential awareness leading up to its release. When it was announced that Barbie and Oppenheimer would both be released on the same day, a rivalry emerged between the two movies in the public eye. Eventually, this rivalry became a celebration of both films due to the stark and meme-worthy contrast between them.

The Barbenheimer buzz benefitted both movies greatly, but their sustained popularity is mainly attributed to their high quality. Barbie received positive early reviews, with critics praising Gerwig's thoughtful and clever interpretation of the Mattel toy. Audiences have also embraced the film, evident from its strong box office performance, indicating positive word-of-mouth and repeat viewings. This bodes well for Barbie's digital platform performance.

According to a recent survey, approximately 22% of Barbie movie attendees had not gone to see a film in theaters since before the pandemic. This indicates the significant level of anticipation and enthusiasm surrounding Gerwig's movie. Such excitement and ongoing interest usually result in successful home viewing performance, as seen with the hugely popular digital release of Disney's "Avatar: The Way of Water," which became their most successful digital release to date. Although specific digital sales figures for movies are commonly undisclosed, Barbie's performance thus far strongly indicates that Warner Bros. is in for a home viewing success.