AirAsia CEO Tony Fernandes sparked controversy on social media by sharing a photo of himself receiving a topless massage during a management meeting. The co-founder of the Malaysian low-cost airline uploaded the image on LinkedIn, applauding his company's culture but facing criticism for allegedly promoting an improper workplace atmosphere.
Fernandes wrote in his post that he had experienced a week filled with stress, prompting a colleague to recommend a massage. The accompanying photo portrayed him seated in a conference room within an office, receiving a shoulder massage from an individual wearing a mask.
Expressing his appreciation for the culture of Indonesia and AirAsia, Fernandes mentioned how he was able to incorporate a massage session into a management meeting.
Days later, the post was removed due to extensive criticism on LinkedIn. Numerous users expressed their belief that the individual's conduct was unprofessional. A critic specifically mentioned that the situation could potentially cause discomfort to other employees in the workplace.
"I doubt that the women in your organization would find this context reassuring or secure, especially considering your position as their superior. It is unlikely that they would feel comfortable voicing their concerns," commented the user. "Although you are undoubtedly an intelligent leader who values a positive work environment, this approach is not conducive to fostering a supportive and safe culture."
The executive declined to comment when reached by CNN.
Fernandes earlier told Bloomberg that hed just endured an 18-hour flight and was in pain, so he took up the suggestion of the massage.
"He stated, 'I deleted the post because the thought process cannot truly be explained, and I apologize if it unintentionally caused offense.'"
Fernandes gained recognition for successfully reviving AirAsia, the first budget airline in the region. He currently holds the position of CEO at the airline's parent company, Capital A.
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Dubbed by some as the "Richard Branson of Asia," the entrepreneur initially kickstarted his career alongside the Virgin Group founder in the United Kingdom, forging a strong friendship. Following this, Fernandes took charge of the Southeast Asia business for Warner Music Groups. However, his most notable feat was his acquisition of AirAsia, a bankrupt Malaysian carrier, for a mere 26 cents in 2001. Successfully relaunched, AirAsia continues to dominate as a prominent low-cost travel provider in the region.
AirAsia Group underwent a rebranding last year and is now known as Capital A. The aim of this rebranding, according to a company statement, was to showcase AirAsia's transformation into more than just an airline. In addition to its aviation services, the group operates a multipurpose platform referred to as a "super app." This app serves as a convenient hub for users, allowing them to accomplish various tasks such as ordering food delivery and booking flights, all in one place.
Fernandes has consistently emphasized his commitment to promoting a culture of open communication in the workplace. In a 2007 interview with CNN, he stated that he encourages individuals to express their authentic selves. At the same time, Fernandes also expressed his belief that a hierarchical structure within an organization can have detrimental effects.
"I want to show the world that Malaysia can have a great company, and I want to be remembered for [creating] a great place to work at."