AI-Generated Fashion Collections Redefine the Industry
Revolve debuts its groundbreaking fashion collection, a remarkable collaboration between humans and AI Discover the stunning physical garments inspired by the winning designs from AI Fashion Week
Editors Note: Originally published by The Business of Fashion, a CNN Style editorial partner.
(CNN) In April, Revolve and Maison Meta, an AI-centric creative agency, joined forces to host the first-ever AI Fashion Week. As part of the event, participants submitted designs for a design competition that took place during fashion week. The winning garments from the top three collections were promised to be transformed into physical products and sold by the online retailer.
The initial drop includes a selection of 10 to 12 pieces from each of the winners. These pieces range in price from a $1,598 pleated taffeta dress to a $228 one-shouldered top. All of them have been designed using generative artificial intelligence technology and are manufactured by Revolve. While some of the items remain fairly traditional in terms of clothing style, such as a red miniskirt or a pistachio-colored leather trenchcoat, others demonstrate the AI's unconventional approach to clothing construction. For example, there is a sequined navy blouse with hand-engulfing satin sleeves and a bolero-esque shape that may provide limited coverage, as if designed for a digital world with no wind or movement.
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The debut collection from Ope featured extravagant ruffling and body-conscious sequinned pieces.
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The designer describes herself as "a futurist, artist, and metaverse expert," she told Revolve in a statement.
Revolve
Two designers with no fashion background emerged as winners in the competition. The first-place winner, José Sabral, who now owns the brand Paatiff, had a background in architecture. Similarly, the second-place winner, Matilde Mariano, also from Portugal, had a background in architecture and now owns the brand Molnm. The final winner, Opé Stylestar, who was born and raised in the US and previously worked at Betsey Johnson, has established their brand under the same name. Cyril Foiret, the founder and creative director of Maison Meta, mentioned that the aim is to provide these winners the opportunity to establish and run their own brands independently.
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Using AI image generators called Midjourney and Stable Diffusion, the winners crafted their collections. In some instances, they made further adjustments using Photoshop. To bring the designs to life, the designers collaborated with the Revolve team in Los Angeles, dedicating their efforts to product development and sourcing materials. Maison Meta's partner, Nima Abbasi, noted that Revolve took charge of the manufacturing process.
"Revolve considers technology a significant advantage," commented Michael Mente, Co-Founder and Co-CEO of the company, in a press release. "Utilizing AI, we can discover emerging designers, brands, and trends that we have become renowned for presenting in distinctive ways."
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Pictured here are looks from José Sabral's collectionwhich focused on sinuous, wet-look outerwearbrought to life.
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Sabral is "eager to share my unique vision that bridges the worlds of architecture, fashion design, and technology," he told Revolve in a statement.
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Revolve
The fashion industry is enthusiastically embracing the potential of generative-AI tools, like many other industries. With the ability to swiftly produce high-quality visuals, design is a field where these tools can make a significant difference. Collina Strada and Heliot Emil are just a few brands already experimenting with these innovative tools.
According to Abbasis, AI Fashion Week has taught us that technology can enable individuals without formal fashion training to create groundbreaking designs.
"Vision, creativity, and mastering the necessary tools are essential," he emphasized.
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Revolve and Maison Meta are currently getting ready for the upcoming AI Fashion Week, which will occur in two segments. The initial segment will be held from November 16 to 19 alongside the PhotoVogue Festival in Milan, while the second segment will bring the event back to New York from November 30 to December 1.
Revolve plans to transform the winning collections of the design competition into physical garments. However, Maison Meta has announced that instead of selecting three winners, they will now choose five. This article was initially published by The Business of Fashion, a CNN Style editorial partner. To access more articles from The Business of Fashion, click here.
