12 Festive Campaigns Capturing the Spirit of the 2023 Holiday Season
Discover 12 heartwarming holiday campaigns that perfectly capture the spirit of 2023, as brands navigate economic uncertainty and bring joy to customers through creative advertising approaches
As Thanksgiving approaches, the 2023 holiday season is well underway. Marketers have been launching campaigns aimed at the crucial period, expecting consumers to spend an average of $1,652 — a 14% increase from last year — according to Deloitte’s annual holiday retail survey.
This year's holiday marketing reflects brands' efforts to navigate the shift from pandemic-era concerns to economic uncertainty. Retailers have been balancing sentimentality and family values with considerations for budget and value.
Some brands have embraced new digital platforms, interactive content, and unique services such as cocktail concierges and gift registries. One brand went as far as reuniting the original cast of a classic film for a series of advertisements to mark the extended Black Friday season, which now spans the entire month of November.
Here are 12 campaigns chosen by Our Website that showcase how brands are embracing the festive season in 2023 and hinting at what they may have in store for the upcoming year.
