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Ebooks for Marketing

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Marketing 4.0: Moving from Traditional to Digital (Free PDF)

Marketing 4.0: Moving from Traditional to Digital - a textbook compiled by Philip Kotler about the shift of Marketing activities from traditional to digital form

International Marketing & Export Management - Buy/Free download (PDF)

International Marketing & Export Management - A very famous textbook on International Marketing and Export Management, widely used in universities and businesses.

Content Marketing for Dummies - Paul Clifford (PDF) Free Download

Content Marketing for Dummies - Author: Paul Clifford - Textbook for those who want to learn about Content Marketing methodically and easily.

Marketing Strategy (PDF) - Ferrel & Hartline - Buy/Free download

Marketing Strategy (PDF) - Author: O.C. Ferral, Michael D. Hartline - The textbook focuses on discussing issues related to marketing strategy.

Marketing for Hospitality and Tourism - Buy/Free Download (PDF)

Marketing for Hospitality and Tourism - Buy/Free Download (PDF) - Author: Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu

Facebook Marketing for Dummies - John Haydon (PDF) Free Download

Facebook Marketing for Dummies (PDF) - Author: John Haydon - An "excellent and effective" textbook for beginners to learn about Facebook Marketing.

Essentials of Marketing - McCarthy (PDF) Mua/Free Download

Essentials of Marketing - The textbook is considered an alternative to Principles of Marketing by Philip Kotler, for those who want to learn the basics of Marketing.

Public Relation for Dummies 2nd edition (PDF) Download

Public Relation for Dummies 2nd edition (PDF) - Author: Eric Yaverbaum, Robert Fly and Isle Benun - A Beginner's Guide to PR

The small business Online Marketing handbook (PDF) Free Download

The small business Online Marketing handbook (PDF) - Author: Annie Tsai - A handbook-sized textbook that helps you master the basics of Online Marketing for a small business.

Consumer Behavior - Building Marketing Strategy (PDF) Buy/Free Download

Consumer Behavior - Building Marketing Strategy (PDF) - Author: Del I. Hawkins & David L. Mothersbaugh - This textbook focuses on a specific topic in Marketing: Consumer Behavior.

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