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Marketing 4.0: Moving from Traditional to Digital - a textbook compiled by Philip Kotler about the shift of Marketing activities from traditional to digital form
International Marketing & Export Management - A very famous textbook on International Marketing and Export Management, widely used in universities and businesses.
Content Marketing for Dummies - Author: Paul Clifford - Textbook for those who want to learn about Content Marketing methodically and easily.
Marketing Strategy (PDF) - Author: O.C. Ferral, Michael D. Hartline - The textbook focuses on discussing issues related to marketing strategy.
Marketing for Hospitality and Tourism - Buy/Free Download (PDF) - Author: Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu
Facebook Marketing for Dummies (PDF) - Author: John Haydon - An "excellent and effective" textbook for beginners to learn about Facebook Marketing.
Essentials of Marketing - The textbook is considered an alternative to Principles of Marketing by Philip Kotler, for those who want to learn the basics of Marketing.
Public Relation for Dummies 2nd edition (PDF) - Author: Eric Yaverbaum, Robert Fly and Isle Benun - A Beginner's Guide to PR
The small business Online Marketing handbook (PDF) - Author: Annie Tsai - A handbook-sized textbook that helps you master the basics of Online Marketing for a small business.
Consumer Behavior - Building Marketing Strategy (PDF) - Author: Del I. Hawkins & David L. Mothersbaugh - This textbook focuses on a specific topic in Marketing: Consumer Behavior.