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What is Label? Differences between Label and Brand

What is Label?

A label (trademark) is a sign used to distinguish between products or businesses. In fact, a trademark can be a name, sign or image (logo) or a combination of the above.

OMO label

OMO label

 CocaCola label

 CocaCola label

Nike label

Nike label

Pepsi label

Pepsi label

Porsche label

Porsche label

Microsoft label

Microsoft label

Differences between Label and Brand

It is important to distinguish clearly between the concept of a trademark and a brand.

Label (Trandemark) Brand

- Is a name, symbol or image (logo) or a combination of both elements

- Is a name, symbol or image (logo) or a combination of both

- Is the outer form

- Is the value associated with a brand, product, or business: Prestige, satisfaction, service style, market segment...

- Is the value contained inside

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