In a market that is saturated with competitors, how does one business stand out? Market differentiation. Market differentiation involves creating a product or service that is different from all of the other products and services in the marketplace. This may be through price point, quality, packaging design, or advertising strategy. Market differentiation can make a business more profitable by giving them an edge over their competition. In this blog post we will discuss some strategies for helping your company to grow and become more profitable through market differentiation!
What is Market differentiation?
Market differentiation is the process of distinguishing a product from its competitors. Market differentiation can be done in a variety of ways, including price point, quality, packaging design, or advertising strategy. Market differentiation allows a company to stand out against the competing products and services in the marketplace. Market differentiation is key for a profitable business by giving them an edge over their competition.
Popular methods of Market differentiation in Marketing
There are five Market differentiation methods in marketing. These Market differentiation methods include: product-based differentiation, value-based differentiation, price-based differentiation, image-based differentiation.
Product-based Market differentiation
Product Based Market Differentiation is the action of differentiating a product from other products by the product itself. Market Differentiation can be done in a variety of ways, including quality, packaging design, materials, usage, features... This method is widely used in production firms such as Apple, Samsung, Coke, Pepsi, Nike...
Value-based Market Differentiation
"Value" is the term used popularly in modern Marketing. Value often refers to customer value or product value. For example, what do consumers seek when buying Nike shoes? Do they only need a shoes? Of course, no! They seek shoes that give them confidence, strength, motivation for their success. That is Nike values.
Value-base market differentiation is hard to conduct. However, if the firm is able to use this method, it will bring many competitive advantages that other competitors can never meet.
Image-based Market Differentiation
Image-based Market Differentiation is a process of differentiating a product from its competitors through the corporate's image. It can be done in a variety of ways, including advertising strategy, branding and design. A good example is Coca Cola, who has changed their logo over time and this has been accompanied by many other product changes. Some of the most popular Market Differentiation campaigns in Coca Cola's history include: "Taste the feeling", "That moment when" and "Open happiness".
Market differentiation can help a company become more profitable by giving them an edge over their competition. Market differentiation can be done in a variety of ways, including price point, quality, packaging design, or advertising strategy. Market differentiation is key for a profitable business by giving them an edge over their competition. Market Differentiation can be achieved through five methods in marketing: product-based Market Differentiation, value-based Market Differentiation, price-based Market Differentiation, image-based Market Differentiation.