Societal Marketing Concept is a concept of marketing which aims to influence people's decision by making them aware. This concept has many advantages and disadvantages that you may find in this article.
Advantages of Societal Marketing Concept
Advantages of this strategy include:
If you're looking to make a positive change in the world, social marketing could be the perfect solution. It helps develop products that meet both consumer needs and social objectives.
Societal marketing helps build relationships between customers, employees, and shareholders by managing certain societal factors.
With economic instability and changes in the political spectrum, it’s more important than ever to create a positive image for your company. Indeed, if you use societal marketing methods wisely, you'll be able to increase sales as well as profits.
Social media marketing can create competitive advantages for your organization.
Marketing that takes into account societal factors can help an organization to thrive in the long-term.
Disadvantages of Societal Marketing Concept
There are some potential downsides to this marketing strategy, including the following disadvantages:
If you have an analytical person on your team, they will be able to determine which platform has the lowest cost. You'll also see better results with a high-quality app on that channel than with marketing on social media platforms.
It can be tough to bring societal marketing into your business.
If you work in marketing, keep in mind that societal marketing can be difficult to measure. However, there are some available metrics that you can use to analyze the success of your campaign.
Despite the controversy, societal marketing is becoming more and more mainstream with an increasing number of businesses employing it.
Societal marketing can be effective if not executed properly.
There are potential disadvantages to a societal marketing concept, but it's a powerful tool that organizations can use to create products that meet the needs of both consumers and society.
A strong relationship with your stakeholders can help you gain their trust and provide long-term financial stability. By utilizing societal marketing, you can forge stronger connections with your consumers while ensuring they have a positive perception of your brand.
Difference between Societal Marketing Concept and Social Marketing Concept
Societal marketing links commercial marketing strategies to social responsibility. Sometimes, social marketers will use an issue in society to make a connect with a commercial promotion strategy. For example, the Coca-Cola Company might offer children's sports equipment to parents concerned about their kids' fitness levels. Social marketers have the opportunity to promote a desirable product, while societal marketeers are devoted to eliminating deficient products.
Social marketing is reactive and reactionary, focusing on responding to and addressing customer needs. Societal marketing, on the other hand, is proactive and proactive. Instead of focusing solely on the benefits of a company, society marketers focus more on the ramifications of actions in both social and economic spheres.
How to execute a societal marketing concept for your company?
1. Keeping ethical business practices
The first thing we can do to encourage more ethical behavior is to implement these changes in our own businesses. If a company chooses to make their marketing practices ethically responsible, it'll also have an effect on consumers and society around them.
2. Advocating for positive causes
The second step is to campaign for positive causes. For organizations, marketing should be focused on the good they can do for society.
3. Committing to sustainable development
The third step is to make an effort to be environmentally friendly. This includes using sustainable development in marketing, so your business won't damage the environment.
4. Creating beneficial products
The fourth step is to create safe, high-quality products that meet the needs of consumers.
5. Meeting consumer needs
The fifth and final step is to meet the needs of your customers. Make sure that your marketing activities are responsible and capable of satisfying them.
Examples of the Societal Marketing Concept
1. The Body Shop
The Body Shop is world-renowned for using safe and eco-friendly ingredients in its products. The company also does not test on animals, and instead provides profits to positive causes such as environmental protection and animal rights.
Patagonia is a clothing company committed to sustainable development. The company seeks to use sustainable materials and practices, such as using recycled materials and using renewable energy. Patagonia also supports positive causes, like environmental protection.
3. Beyond Meat
Beyond Meat is a food company that produces plant-based meat products. They hope to help solve four global issues, such as climate change, human health, resource constraints and animal welfare by producing delicious and nutritious plant-based meats.
4. Green Toys
Green Toys is a toy company that makes toys using sustainable materials. They make their toys with recycled milk jugs and other environmentally-friendly products, and they also focus on reducing their environmental impact by focusing on recycling and using zero plastics in their packaging.
Pela is a phone case company that creates durable cases using sustainable materials. The company makes its cases from plant-based bioplastic, which is compostable and recyclable. Pela also focuses on reducing waste by using packaging made from recycled materials.
Adidas is one of the most well-known brands in the sports apparel industry. They're committed to producing their products in a way that allows for increased value and utility, allowing them to be reused repeatedly.
Coca-Cola Enterprises is the world’s leading integrated beverage company. We operate across five continents and employ over 130,000 associates, serving customers in more than 200 countries. In addition to excellent customer service, Coca-Cola Enterprises is also committed to social-environmental responsibilities.
Kia is committed to reducing the use of hydrocarbons from its organization. Its "Hero Journey" demonstrates this dedication by eliminating the use of fuel and creating sustainable vehicle design. Kia also donates a portion of its proceeds to high-priority projects for underprivileged children around the world.
L'Oréal is the world's largest cosmetics company, selling products in over 130 countries. Their top focus are inclusive products for customers and positive impacts on society.
Society has a lot of trouble balancing the needs and wants of its customers with society's overall welfare in mind. One way they do this is through societal marketing efforts because these programs take into account both long-term consumer welfare and social responsibility.
Society marketing sometimes focuses too much on what's best for the company. When done correctly, society marketing can have an extremely positive impact on the customer and the company. The toughest part is in the execution: it can be difficult to try to be beneficial to both the customer and the company at once.
What do you think of societal marketing? Should businesses focus on creating a long-term, sustainable impact on society or should profit be the sole goal? Tell us in the comments!